It’s finally here. Today is the day. It’s hard to believe I’m muttering these words! So much planning, hard work, and love went into my new brand. There were so many people who filled out questionnaires, showed up for styled sessions, created content, or offered moral support. To say I’m appreciative is an understatement. If I’m being honest-putting words into how revealing all of this makes me feel is so difficult.

In sticking with true AKP blog fashion, we will dive right into “Five Fun Facts.” There are so many things I love about the new brand. Here are just a few:


One. WHY?

I loved my old website, but it always felt like a toned down version of me. When Michaela of Beachside Studio and I started chatting about what I wanted, I told her I really just wanted to throw some sprinkles on it. Working with a custom website creator gave me the opportunity to start from scratch. Not only did we chat about visual elements, but the flow of the website and what I wanted in an online experience. Michaela took the time to chat with my couples and scheduled multiple sessions with me. When we started this journey, I had no idea what the final product would look like. She made it so easy, and absolutely nailed the look. I can 100% see myself in my new branding!


Beachside Studio killed it. What started with a scattered Pinterest board of my favorite things came this beautiful website. I smile even looking at it because the color makes me so happy. What’s even better about this gorgeous canvas that Michaela created, is the way everything flows. Efficiency is so important to me, and I finally feel like the online space is as welcoming as it is user friendly.

Three. VIDEO

When I moved to Baltimore, I made a promo video with Lee Russell Films. I had never added any sort of video presence to my business before that, and I have received so many compliments about that video over the years. It has connected me with many potential clients, but my how things have changed! While a lot of that passion remains the same, so many elements of my life and business have adapted. In the time since this original filming I’ve been proposed to, added another dog to the mix, started hosting the AKP Retreat, and married my best friend. Lee worked with me throughout the year to capture footage for the all new promotional and it is the perfect addition to the brand as a whole.


With the new website comes new features! You can now subscribe to the AKP newsletter and blog. Upon doing so, you’ll receive my exclusive planning roadmap. This essential wedding tool is free to subscribers and has been customized by yours truly. Beachside Studio displays this plan beautifully in an instant download that can be enjoyed by engaged couples at any stage in their nuptial prep!


Ask and you shall receive! In the past, the main way to mentor with me has been through my travel experience, AKP Retreat. Moving forward, I’m making myself more accessible. There are now three ways to coach with me. Creatives can sign up for one on one coaching, join my first “slay squad” in November, or sign up for first-to-know details on the 2019 AKP Retreat date. Interested in coaching with me? These spaces will be limited, so don’t hesitate to use the contact tab on the “for creatives” page to reach out!


It wouldn’t be a true launch day if I didn’t give something away! I’m doubling up on the goodies because I’m just so overjoyed to share the new brand with all of you. This week, I’m giving away one photo session and one mentoring session. Want to win one? Here’s how you enter:

Step ONE. Comment on this blog and tell me YOUR favorite part of the new website, and mention which session (photo or mentoring) you want to win.

Step TWO. Share the website on social media and tag Ashton Kelley Photography.

Step Three. Subscribe to the blog!

Entries will be accepted once per person from today through next Monday (the 22nd) at noon, EST. The winners will be drawn at random, LIVE, on Facebook. Join me live on Monday at 4 PM to reveal the lucky winners. I’ll have the confetti ready to cue. May the odds be ever in your favor, friends!


Words cannot express my gratitude. Thank you, all, for sharing in this progression of my business with me. I am so appreciative for all of the efforts taken to make this possible. Thank you, and thank you again.

Beachside Studio | Lee Russell Films | Kait Bailey Photography | Misty Saves The Day | Katie Price Events | Paper Hearts Invitations | Couture By Posh Bridal | Blue Lace Cakes | Snick’s Bakery | B’More Fluff | Pins N’ Brushes | So Blushed Beauty | Fleur De Lis Florist | B’More Licks | Courtney + Tyrone Key | Maddy + Patrick O’hara | Sara + Chen Zhang


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  1. Audrey

    October 15th, 2018 at 7:50 am

    Congrats to you my friend, well deserved and I’m SOOOOO excited to see where this new adventure leads you!!

  2. Brittni

    October 15th, 2018 at 8:29 am

    Congratulations Ashton! You are such a sweet spirit and deserve EVERYTHING that comes your way! Your website is nothing short of amazing, just like you!

  3. Mandi Thommen

    October 15th, 2018 at 8:42 am

    Love love love all of it, Ashton! But especially the “about me” page – because it’s so YOU!
    I’d love a mentoring session with you! Keep slaying the game, sister!

  4. Tasha

    October 15th, 2018 at 8:43 am

    So excited for you! The video is one of my favorites but I also love how you laid everything out for your clients. Can’t wait to find out more about AKP retreats. You know I am all for learning

  5. Candice

    October 15th, 2018 at 8:53 am

    I may or may not have had this on my calendar! I’m so happy and excited for you! I’ve taken the time this morning and look through your new website and I’m amazed at how much it just screams “Ashton!”. My favorite part was hands down your promo video. It was so awesome! Also – I’d love to win that mentoring session! ;)

  6. Nichole Barnhart

    October 15th, 2018 at 8:59 am

    I love the about section, the colors, how TSwift snuck in, and all of your personal portraits…I love the whole website! I’m so happy for my AHmazing photographer turned friend!! Love you, lady!❤️

    Would love some new headshots!

  7. Amber

    October 15th, 2018 at 9:00 am

    I love this in so many ways!!!! So much more Ashton on this screen!!! So proud of you and can’t wait to hug you on Wednesday

  8. Jeana Curley

    October 15th, 2018 at 9:09 am

    Omg everything about this just screams you!! My favorite parts (I can’t pick one lol) are the colors and font choices—people don’t often think about how much they give an impression of a person but they fit you and your personality perfectly! I would love to win a photo session!! Congratulations on the beautiful brand launch! ????

  9. ash10k

    October 20th, 2018 at 11:01 am

    EEK. I’m so glad you liked everything and ahhh to get you in front of my lens again would be so fun!

  10. Jeana

    October 15th, 2018 at 9:13 am

    Omg I love the new site!! My favorite parts (because I can’t pick just one lol) are the colors and the fonts you chose because people don’t often think about how much those convey about your style and personality but both fit you perfectly!! I would love to win a photo session! Congrats on a beautiful new brand!! <3

  11. Lifelong Impressions

    October 15th, 2018 at 9:52 am

    The website looks great! Congrats!

  12. ash10k

    October 20th, 2018 at 11:00 am

    Thanks so much, Shannon!

  13. Alisha Faith

    October 15th, 2018 at 11:07 am

    Ashton! It. Is. PERFECT!! It totally pops with your personality and allll the color! When I woke up and saw that your site was live, I was like a kid on Christmas morning! Loved looking through everything and totally loved your promo vid! Congrats, girlfriend! It is beautiful!!

  14. ash10k

    October 20th, 2018 at 10:59 am

    I only wish you could have celebrated in person with us. Always missing you, but always so grateful for your support and love. YOU THE BEST!

  15. Brittany

    October 15th, 2018 at 11:08 am

    Ashton, OMG this website is beautiful and so YOU! My favorite part of this website is your About Me section because it truly captures who you are! I know how much time and effort goes into creating a website and I’m so proud of you! Loving all the pink and confetti! Kudos to you and congrats! <3 Brittany
    P.S. I would love a mentoring session!

  16. ash10k

    October 20th, 2018 at 10:59 am

    Getting to know you this year has been AMAZING. Thank you so much for always supporting AKP and it would be SO great to sit down and do a mentoring session for all things Stress Less, Cook More! <3

  17. Samantha

    October 15th, 2018 at 12:06 pm

    Everything looks amazing!!!! The colors mixed with the “sprinkles” ???????? love it! My favorite part is the quote on your homepage! “Contagiously joyful moments!” It’s perfect! Congrats on an amazing new brand! It’s so you! Ps- signed up for your newsletter so fast! ☺️????

  18. ash10k

    October 20th, 2018 at 10:58 am

    It means the world to me that you caught the new tagline and my sprinkles reference. THANK YOU for paying attention to the launch and supporting AKP !

  19. Kait Bailey

    October 15th, 2018 at 12:09 pm

    Okay so I love EVERYTHING about the new site! Mostly how it feels so YOU. Okay, and the llamas. Definitely love the llamas ;)

  20. ash10k

    October 20th, 2018 at 10:57 am

    I’m just partial to those KBP headshots. ;)

  21. Lindsay

    October 15th, 2018 at 1:36 pm

    Ashton, this new site is awesome!! It is so authentically YOU!!! I love your video, it really shows your personality and what you give to your clients!!

  22. ash10k

    October 20th, 2018 at 10:57 am

    Thank you sweet girl, and thanks for being my DOUG!

  23. brandi engstrom

    October 15th, 2018 at 2:02 pm

    I am in tears!! I am SO PROUD of you! You are truly amazing & I have enjoyed seeing you soar! This website is beautiful & amazing & everything ‘ashton’. Best wishes with your new brand!! ♥️♥️ Also, i really enjoyed “the furrier the better”. LoL you’re my soul sister for sure. ???? I’d love to have another session with you, i miss you so!

  24. ash10k

    October 20th, 2018 at 10:57 am

    You mean a lot to me girl. Your support has always been unwavering and I am so appreciative!

  25. Vanessa

    October 15th, 2018 at 2:18 pm

    What a beautiful website Ashton!! I am in AWE!!!!!

  26. ash10k

    October 20th, 2018 at 10:56 am


  27. Jenn Fitzpatrick

    October 15th, 2018 at 3:24 pm

    Congratulations Ashton!! The new site and brand is amazing and soooo you!!! I love the details on The experience page, Sooo well done. I would love to do a mentoring session with you! Congratulations again!!

  28. ash10k

    October 20th, 2018 at 10:55 am

    It would be so wonderful to spend some time together talking about your business!

  29. Tricia

    October 15th, 2018 at 3:31 pm

    You are so adorable & everything about this screams authentically Ashton! Your future clients are NOT going to be disappointed at all!

  30. ash10k

    October 20th, 2018 at 10:55 am

    You are too kind, girl! Thank you!

  31. Sydney

    October 15th, 2018 at 3:39 pm

    I LOVE THIS! Your old website was beautiful, but this seems so perfectly YOU. I love the colors and the pictures you selected but your video is my favorite part! Even though my wedding is over, I love seeing the pictures you post of other weddings :) They are all so beautiful and you capture each couple so well! Of course you know I’d love to get some more pictures with you <3

  32. ash10k

    October 20th, 2018 at 10:54 am

    AH. One of my very favorite weddings/brides/people. You mean the world to me and I appreciate your support beyond words! Can’t wait to see y’all next month for Fall photos!

  33. Raina

    October 15th, 2018 at 5:26 pm

    CONGRATULATIONS!!! LOVE LOVE LOVE the new site!! Its just so YOU! And the promo video is fantastic!

  34. ash10k

    October 20th, 2018 at 10:54 am

    Thank you, Raina! I appreciate your love, support, and your taking the time to look over the new website!

  35. Kathy Newsome

    October 15th, 2018 at 5:46 pm

    I love everything about it! It’s so you! Excited to see what’s in store with AKP!

  36. ash10k

    October 20th, 2018 at 10:53 am

    You are the sweetest!

  37. Kathy Newsome

    October 15th, 2018 at 5:48 pm

    I forgot to mention I would love to win a mentoring session! Oh and I live the promo video!

  38. ash10k

    October 20th, 2018 at 10:53 am

    Oh I hope we get to do it!

  39. Sarah

    October 15th, 2018 at 8:14 pm

    Oh my gosh girl this website is absolutely perfect. It’s literally screams and says this is Ashton. I couldn’t picture anything more perfect for you

  40. ash10k

    October 20th, 2018 at 10:52 am

    EEK! That is all I wanted so your compliment means SO much.

  41. Whitney Postoian

    October 15th, 2018 at 10:01 pm

    Congrats Ashton!!
    We absolutely love your new site! It’s gorgeous! I think your photographs are absolutely stunning + love the video of you introducing yourself, it’s puts the perfect touch on your new site!

  42. ash10k

    October 20th, 2018 at 10:50 am

    You and Chloe are the sweetest!

  43. Chloe

    October 15th, 2018 at 10:11 pm

    My daughter and I were checking out your new page and she says “Hey, I know her” “How do you spell her name” Chloe adores you and I love it ❤️
    She loved your new site and hopes to win her momma some new head shots for her business!

  44. ash10k

    October 20th, 2018 at 10:50 am

    I love that you explored it together, it would be so fun to do headshots with you!!

  45. Felicia Cogar

    October 16th, 2018 at 6:22 pm

    Love the new website, and love that I can say I was there when you started this journey. A family photo session would be perfect now that I have a granddaughter! ❤️????

  46. ash10k

    October 20th, 2018 at 10:52 am

    Time flies when your family is growing!! <3

  47. Carly Triplett

    October 20th, 2018 at 9:43 am

    Ashton! I am so happy and so proud of you knowing you from “our hometown” it’s so bitter sweet to see someone like you so successful! And you inspire me! My favorite part of the website has to be your promo video!! And I honestly love the whole website!!! Just pure amazing! Would love to have a mentoring session & eventually go to a akp retreat!!! ♥️♥️

  48. ash10k

    October 20th, 2018 at 10:49 am

    This comment made me smile so much. It means the world to me that you think that, and I’m so honored to make “our hometown” proud! <3

  49. Hannah

    October 20th, 2018 at 10:05 am

    I am entering to win a mentoring session :)

  50. ash10k

    October 20th, 2018 at 10:49 am

    EEK! Thanks for entering, Hannah. Best of luck to you and hope to see you on a one on one, soon!

  51. Ashley sandy

    October 20th, 2018 at 10:33 am

    I love everything about the new website, I love how you made it feel more personal with the fun facts :) I would love to win amentoring session with you.

  52. ash10k

    October 20th, 2018 at 10:48 am

    Thank you so much Ashley! It has been entirely too long since we’ve had the chance to catch up. I’d love to see you mentoring!

  53. Chuck Knower

    October 20th, 2018 at 11:32 am

    Great website Ashton! Really enjoyed the video. I hate getting my photo taken, but you always make it fun. Would like photos :)

  54. ash10k

    October 20th, 2018 at 11:34 am


  55. Emily

    October 20th, 2018 at 11:32 am

    we have never met in person but from your site I feel your energy! Loveing the whole feel of the site. Plus the colors you picked ahh!!!

    I would loveeee a mentoring session with you!!!

  56. ash10k

    October 20th, 2018 at 11:34 am

    Emily, that means THE WORLD to me. That’s exactly what I want people to feel and that gives ME the feels. I would love to get to mentor together!

  57. Meghan Butler

    October 20th, 2018 at 4:44 pm

    I’m in love with the new website, it’s so real and genuinely you. The video is probably my favorite. It would honestly be a dream come true to win anything you’d be willing to give away, but since my husband hates hitting photos taken, I would LOVE to do the mentoring, especially with your wonderful creative self ❤️ Congratulations sweet girl, you truly deserve it!

  58. Tasha

    October 20th, 2018 at 7:04 pm

    I love how you laid out the AKP experience for your couples. Oh and the video too. I’d like to win a mentoring session with you! ????

  59. Megan W.

    October 20th, 2018 at 8:16 pm

    Sooooo…. this website is amazing. I loved going through the galleries!! And the posts of your feedback from clients is a great additive. People have the highest words for you as a photographer. Not only from photo sessions, but I have only seen amazing feedback on your mentoring! Too bad I’m not a photographer or I would take advantage of it in a heartbeat. I can never have enough photos from you!

  60. Lindsay Smalls

    October 20th, 2018 at 11:38 pm

    All of your work is amazing!!! The new website is just that….it’s all YOU!!! Miss you friend!!

  61. Lindsay Smalls

    October 20th, 2018 at 11:43 pm

    I forgot something….the promo video!!! Amazing!!! I would be so blessed to have you do family pictures for us!!! Congrats girl!!