Many wedding photographers are full-time in their position, and rely solely on their event contracts to bring home the bacon. There are a few ways to market, but at the end of the day it’s important to acknowledge that these are small businesses. The best way to book more clients comes from word of mouth, direct referrals, and reviews. If you love your photographer, here are a few ways you can pay it forward and support them!
Share from your photographer’s source.
One of the greatest things about being a photographer is getting to show off the final result! I typically provide a sneak peek to my clients within 24-48 hours of the session. I know a lot of other photographers who provide this instant gratification as well. This offers clients a perfect opportunity to spread word about their experience.
When tagged in a post on social media, be sure to share it from the original source. Creating a share from your photographer’s fan page can welcome new likes, comments, and potential clients! Avoid saving the image to your phone for a re-post. This will actually lessen the quality of the photo and will cut off interaction with your photographer.
Upload quality files and tag your photographer.
Once you’ve received your entire gallery, you are likely going to want to share away. I heavily encourage this! Be sure you download the quality images onto your hard drive of choice and back them up. Use your downloads from their original source and upload them to social media. This will protect the quality of your images and make sure you look your best! Lastly, be sure to tag your photographer. We are equally excited to see your posts as you are to share them. I just love to see which photos become client favorites!
If you see something, say something! Leave comments.
An easy way to stay engaged and supportive is to comment! If you happen to see a post or blog pop up in your newsfeed, leave some love. It’s amazing how such a tiny act can expand the reach of your posts. With new algorithm changes, these efforts can be huge for small business owners. Drop a like, a comment, and/or a share when you can. It goes such a long way and it is always appreciated!
Refer friends and family.
Perhaps the biggest thing you can do is to make an actual referral. If you have a friend who is looking for a wedding photographer, slip in a suggestion! A trusted reference can be influential in someone’s consideration. We share often about products we love, places we’ve eaten, or vacations we enjoyed. Feel free to talk up your photography experience with friends, too!
Leave raves and reviews.
Last, but certainly not least, we must talk about reviews. From Facebook to Google, and not limited to one or the other, these can provide the most crucial intel about a vendor. If you would refer someone, please take the time to put it into the universe. Not only will your photographer be so grateful for the positive feedback, but you have played a role in connecting them with more clients like yourself. Remember, there is also no expiration date on a review! Any time is a perfect time to leave a rave for your favorite photographer.
Photography | Ashton Kelley Photography
Associate | Jessica Hunt Photography
Venue & Rentals | The Prettiest Pieces Vintage Rentals
Video | Jon Warlick Media
Pipe & Drape | Party Makers Event Rentals
Signage | The Keen Bee
Paper & Tabletop | Camel & Birdie
Monograms | The Sweet T Designs
Flowers | ABBA Design
Catering | 1618 On Location
Cake | Maxie B’s Bakery & Dessert Café
Officiant | Kathie McCutcheon
Music | Tiffany Embden & Titus Benton
MUA | Front Row Cosmetics
Hair | Divas Den Hair Salon
Suit | ASOS
Gown | Paolo Sebastian
Rings | Jared The Galleria Of Jewelry
Tie | DAZI
Ring Box | The Mrs. Box
Earrings | kate spade new york
Ribbon | Honey Silks & Co